Upcoming eBook Briefs

For Sponsorship information contact: greg.zalka@haymarket.com

Shopper's Analytics

The in-store shopper will soon be every bit as connected as the shopper online--if he or she isn't there already. Customers expect to move seamlessly between digital and physical channels--ordering online to pick up in-store; browsing in-store to order online. Plus, there's an opportunity, using cutting-edge location intelligence, to track customers' trajectories and purchase intentions. Learn how analytics is revolutionizing retail marketing.

Sponsor Deadline: July 19
Launch Date: August 15

Omnichannel Marketing 

In 2017, brands need to meet the customer wherever he or she happens to be--and that increasingly goes for B2B as well as B2C. As never before, people are skipping from channel to channel while the customer journey is underway; and brands which can't maintain a consistent message across channels will lose out. Learn about what omnichannel marketing really means, its challenges, and ways to solve them.

Sponsor Deadline: August 1
Launch Date: August 29

Data Quality

There's certainly no shortage of data these days, but how much of it clean and actionable? Are you buying lists packed with duplicate identities and out-of-date data on prospects no longer in market? Are you leveraging unstructured data — social own the road. And we don't just mean, if they bought some sneakers, maybe they'll buy another pair. We mean aggregating deterministic and probabilistic data to predict the customer journey with unprecedented accuracy and confidence.

Sponsor Deadline: August 30  
Launch Date: September 14

Customer Acquisition

In these times of the empowered consumer, traditional outbound marketing campaigns remain important — but they're not enough. B2C or B2B, prospects are now doing their own research, and relying on a wider range of inputs than ever before. A balanced customer acquisition strategy means wrangling social channels, engaging with advocates and influencers, and above all generating relevant content, at the right time and in the right place.

Sponsor Deadline: September 26  
Launch Date: October 11

Data Analytics

It's gone way past number-crunching. Innovative machine learning techniques — often working under the hood of cutting edge solutions — make it possible to understand not only what's resonating with customers now, but what they'll be looking for further data, images, videos — or ignoring it because it's just too messy? Quantity is a cinch: Quality needs to be top of your data wishlist.

Sponsor Deadline: October 26  
Launch Date: November 9

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

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